The laser beam approach to marketing works much better than the shotgun approach. By targeting the people with whom you want to buy, you can more readily devise a marketing strategy that will speak directly to them. You don’t want customers who would love your products to be off-put by the idea that maybe it isn’t for them. Take a few moments.
Success means many things to many people. Is success with social media defined as stastical increase in the number of readers to your articles? Is success determined by the number of phone calls that you receive within your office? Out and out conversions? When you identify the purpose for your social media strategy.
Every effective social media strategy has a call to action embedded within it. Your customers need to know what to do, else their interest in your company will immediately fade. They want to know whether you want them to click, call, or something else. Your personal definition of success will shape the call to action.
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